Money & Media
Athlete brands: who owns the upside
Endorsements, equity deals, and the agency economics behind marketable athletes.
Rights deals, valuations, brands, and the business of sport.
Endorsements, equity deals, and the agency economics behind marketable athletes.
Franchise values track media multiples — until distribution changes.
How broadcast markets fragment across regions — and why APAC deals reshape the whole.
Which sponsor segments align with sports audiences — and which are noise.
The fee structure, negotiation window, and economics of moving NPB talent to North America.