The Medalist

College Court

March Madness, NIL, recruiting, and the economics of college sport.

Rupp Arena in Lexington during Arkansas at Kentucky in February 2023 — the building where Mark Pope’s Wildcats just paid north of $6 million to land Milan Momcilovic.
College CourtBasketball

College basketball’s ceiling is now six million dollars

On3’s deal-based list put six men’s basketball players in college sports’ top ten — Momcilovic and Bidunga at $6M. The portal is pricing like football QBs, and the international pipeline is collecting checks.

Kansas and Villanova in the 2022 Final Four at the Superdome — the stage seeding fights are built to reach.
College CourtBasketball

How March Madness seeding actually works

Selection, seeding, and bracket placement are three different decisions — and the committee weighs much more than record alone.

Iowa guard Caitlin Clark appears with Jake from State Farm in the company’s October 2023 announcement of its first collegiate athlete partnership.
College CourtMulti-sport

How NIL changed college sports

Athlete endorsements opened the door; direct school payments, roster limits, and a new compliance system changed the whole operating model.